Blp Beauty and Anyam collaborate to celebrate beauty with the purpose and empowerment of Indonesian women.

BLP Beauty, beauty brand Who was founded by Lizzie Parra, on August 7, announced an inspiring collaboration with Anyam, a social entrepreneur who focused on the empowerment of women weaving in remote regions of Indonesia. Thanks to the #Blpivesback Corporate Social Responsibility (CSR) program, this collaboration is delivered with the campaign “Be the Strength in You: Empowering”, which reiterates this real beauty beyond external appearance and is able to create a real social impact.

Since its creation in 2016, BLP Beauty has celebrated the unique character of each individual and has encouraged each user to be the best version of themselves. This commitment was manifested in collaboration with Du Anyam, which allowed more than 1,600 women to weave more than 54 villages in eastern Nusa Tenggara, southern Kalimantan and Papua.

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A bridge between beauty and empowerment

The collaboration of BLP Beauty X of Anyam is a movement that folds beauty and empowerment, cities and villages, traditions and innovations. This is clear proof that makeup is not only a tool to work better, but also a way to build self -confidence and contribute to positive changes.

“In Blp Beauty, we believe that beauty concerns who we are, not only an appearance. Thanks to the collaboration with Du Anyam, we want to show that beauty can also be a driving force to create social impacts,” said Lizzie Parra, founder of Blp Beauty, citing a press release. “Each product of this collection brings stories on cultural heritage, the tenacity and the strength of Indonesian women who strengthen each other.”

From Anyam himself was born out of the concern of socio-economic problems and malnutrition of mothers and children in East Flores, NTT. By providing alternative work thanks to woven trades, Anyam has paved the way for the empowerment of the economy of women in the village, allows them to obtain additional income and prioritize the fundamental needs of the family such as nutrition, health and education.

“Anyam & BLP collaboration is a celebration of Indonesian women who support each other in the celebration of beauty in our diversity and our cultural roots. Thanks to this collaboration, we provide space for women of various horizons and regions to strengthen each other in empowerment efforts,” said Melia Winata, co -founder of Anyam.

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BLP gives back: “Be the strength in you: Berdaya Lewat Berbagi”

The #BLPGIVESBACK program which started as a BLP beauty initiative to support medical staff during Pandemi, is now the main pillar of BLP’s commitment for social issues and the empowerment of women. This collaboration is a final step to create a better ecosystem for women through Indonesia.

Thanks to the campaign “Be the Force in You: Power of Sharing”, Blp Beauty and Anyam invites the public to be part of the women’s empowerment movement in NTT through collaboration products which will be marketed from August 18, 2025 to December 31, 2025 online channel And the whole BLP stand of beauty space.

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This complete collaboration product is a combination of vision of BLP and Anyam, present in 2 variants, namely the braided moon pocket typical of Anyam, BLP products with the labial / lip cotton, and compact powder) at a price accompanying your productive days and want to remain confident. Not only that, each product of collaboration also represents cultural stories and the strength of Indonesian women to get up and support each other.

The results of this collaboration movement will be channeled towards social programs that support scholarships for potential students in junior and superior secondary schools for 1 year from the nearest school year. The allocation of the #BLPGIVESBACK funds will be carried out after the collaboration product is exhausted.

Image: Blp Beauty X of Anyam