Octonews-Saham Hybe which houses a famous group of boys such as BTS and Seventeen on July 22, closed at 272,500 won, down 1.27% compared to the day before. Her shares have dropped almost 16% since she reached the highest level of intraday at 323,000 ₩ about 3 weeks ago.

This drop began on July 9, following the news that the financial authority referred to the Bang Si Hyuk to the prosecutor.

Meanwhile, Hybé competitors, namely SM Entertainment, Jyp Entertainment and YG Entertainment – see the trend in increasing stock prices.

Octonews_YG, in particular, has strong prospects for the third quarter, motivated by the world tour of BlackPink, the start of Babymonster and the return of the Treasury. As of July 22, which was closed at 87,800 won, marking a 92% increase since the start of the year.

In response, Hybe has aggressively developed a group of newcomers to diversify its portfolio of intellectual properties.

BTS will soon be back as a complete group, while seventeen members are under military service, and tensions with Newjeans and Ador are still not resolved, which makes the development of intellectual property stable as an absolute priority.

On July 4, Hybi announced the hearing of the Hybé Music group, with candidates who could audition for Bighit Music, Belift Lab, Source Music, Plessis Entertainment, Koz Entertainment, Ador and Yx Labels.

The new group of boys under Bighit Music should also make its debut next month. This marks the beginnings of the first newcomer to the Bighit Bighit Boy group since Tomorrow X Together (TXT) in 2019. Analysts examine this development.

KB Securities researcher, Lee Sun Hwa, maintains the target price in 370,000 won, declaring: “Hybe had several steps from the beginning. After the beginnings of the group of Aoen boys, Bight will launch another group in the third quarter of the BTS successor. In addition, Hybé plans to start local artists in North America and Latin in 2026.

“Before the group’s full activity increases again, the cost of the beginnings of new groups could hang the power of a short-term profit,” he concluded. Octoplay88