Global beauty industry The arrival of Indonesia guests! This year, Paragoncorp led Wardah to be present at the Business of Beauty Global Forum 2025!

Have you ever heard of the Beauty World Business Forum? Yeah, This event is an international event where the chief In the global beauty industry, discuss the future of industry. In the forum, there are so many subjects covered, from Technology, retailuntil Halal beauty. Cool, a beauty brand of Indonesia also assisted and became speaker During the event, none other than Wardah. With Hailey Bieber, Tracee Ellis Ross, Rawdah, Sumin Lee, Nicole Frausci, Stacy Cunningham, Sheena Zadeh, Mary Carmen Gasco-Buisson, Lindsay Toczylowski, Sydney Towle and the world speakers, Paragon Wardah will be part of the global beauty activity 2025!

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Therefore, the representation of Indonesia in the global arena

It is not surprising that Paragon always gives a breakthrough. This time, Dr. Sari Flescunnisa, co-founder and assistant CEO of Paragoncorp attended the business of the Global Forum 2025 in Business of Beauty in Stanly Ranch, Napa Valley, in California, from June 9 to 11, 2025, to carry a big mission which is to introduce Halal innovation in the world. It is certainly very interesting because in the midst of fierce competition in the world beauty industry, Paragon Wardah is proof that brand Local Indonesia can also have equivalent quality, even pioneer In the category Halal beauty.

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Bring a subject on halal beauty

Lancing from the discussion on “Inside The Halal Beauty Boom” to the Beauty Company, Dr. Sari has raised a big problem on the reasons why the Muslim market which represents 20% of the world’s population is still often ignored by the world beauty industry. According to him, Halal is not only a question of raw materials, but also includes the language in communication brand, Ethical values ​​and how a product is positioned.

In addition, Dr. Sari also gives preview What is interesting in Muslim representation in the world of beauty. “We have not seen many Muslim women occur display panel Big, for example in stores like Sephora and Ulta, “he said. This is so Reminder For Muslim women, especially the young generation also wants to feel valued by brand What they wear.

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With entry halal beauty At the World Forum, I hope beauty industry In the world not only limited to trends, viral products, but also to advance more and more value, culture and its identity. What are you doing, you are also proud of what Paragon and Wardah have done, right?

Image: Dok. Paragon, the beauty company